What's new in October, 2025

Welcome back to our monthly release round-up!
​Each month, we’ll keep you in the loop on the latest Frontify updates, from new features to product enhancements that make brand management easier. It’s your quick guide to what’s new, why it matters, and how to make the most of it.

Feature spotlight

Frontify x Microsoft Copilot Studio: Your brand companion, built in
Bring your brand into Microsoft Copilot Studio with two new integrations that make Copilot your brand companion. The DAM integration lets you search and access assets from your Frontify libraries by asking natural-language questions like “Find me our campaign logo” and instantly get previews and download links. The Guidelines integration turns Copilot into your brand coach, retrieving live brand guidance such as official colors or logo usage straight from your guidelines. Work smarter and stay consistent with trusted Frontify content available right inside Microsoft tools.
→ Help article
→ Developer portal - DAM
→ Developer portal - Guidelines

Enhancements

1. Manage and discover assets more efficiently:

• License visibility:
  Control which user groups see specific licenses. Protect sensitive information and maintain compliance directly from each library’s General settings.
  → Learn more

• Tag management:
  Add or copy multiple tags at once, and easily see which assets already share tags when editing in bulk.
  → Learn more

• See asset descriptions on hover:
  View an asset’s description just by hovering in the grid, no need to open sidebars. Perfect for quick navigation in document-heavy libraries.
  → Learn more

• Customize cross-library search:
  Decide when cross-library search triggers, automatically, manually, or off entirely, to tailor discovery to your team’s structure.
  → Learn more

• Library settings:
  Enjoy a refreshed modal design for General settings: Simpler, smoother, and distraction-free.

• Media delivery digest:
  Stay informed with a weekly email digest of asset performance, top traffic sources, and optimization tips, all in one glance.
  → Learn more

2. Create and collaborate with confidence:

• Restore content:
  Bring back accidentally deleted content instantly or recover blocks, sections, and tabs for up to 90 days. Undo mistakes in seconds and save time without Support tickets.
  → Learn more

• Action tool bar:
  Copy page links, share files, or use integrated apps without leaving the page. Starting this month, the toolbar includes “Copy page link” and “File transfer,” with commenting and ticket creation coming soon.
  → Learn more

• Spotlight search:
  Enjoy faster search results with aligned previews across Guidelines and Workspace, larger previews on hover, and an easy copy-link button for instant sharing.

3. Streamline processes and save time

• Automation execution history:
  Get detailed trigger and action breakdowns for every automation to troubleshoot instantly and with confidence.
  → Learn more

• Duplicate automations:
  Clone automations directly within a library or project, no need to rebuild from scratch.
  → Learn more

• Re-run automations:
  Retry or re-run automation executions right from the history, fix failed runs or re-trigger successful ones anytime.
  → Learn more

• Multi-delegation:
  Assign access requests to multiple reviewers, collect feedback, and approve faster, without manual chases.
  → Learn more

Ecosystem: Apps and integrations

Bulk metadata manager:
Edit and update asset metadata via CSV, no coding required. Perfect for DAM librarians managing large libraries.
→ Learn more

Frontify + Monotype:
Connect your Monotype account and manage fonts and licenses in one place for consistent typography across every touchpoint.
→ Learn more

Codetribe FLUX Kontext AI Apps:
Generate or refine on-brand visuals using AI, from text prompts to edited images, all within Frontify.
→ Learn more

Frontify plug-in for Figma Buzz:
Access approved Frontify assets, colors, and typography directly from Figma Buzz, keeping your designs synced and consistent.
→ Learn more

Bug fix corner

• Download-protected assets can no longer be used in Templates, unless the user has the correct access rights. They will appear as greyed out.

That’s a wrap for this month. We hope these updates make your brand work a little smoother and inspire new ways to create together.