What's new in September, 2025

Welcome to our monthly release round-up. Each month, we’ll bring you a summary of the latest features and enhancements in Frontify. Think of it as your shortcut to what’s new, and how to start using it right away.

Feature spotlight

AI translation: Instantly multilingual guidelines

Make brand guidelines available in every enabled language. Translate pages directly from the action toolbar while preserving formatting, style, and tone. Fine-tune with custom prompts, reset at block level, and manage availability at account or guideline level.

→ Help article

Paper theme: Modern full-width layouts

Paper introduces a fresh full-width theme with a top header and customizable mega menu. It helps you create guidelines that feel more like engaging brand experiences, with flexible, no-code design controls and fast navigation for every user.

→ Help article

Automation execution history: Confidence in every run

Gain full visibility into how your automations perform. Track execution status, see successful and failed runs at a glance, and review performance times — all in one dashboard. Monitor automated object activity without manual checks, so you can fine-tune workflows with clarity and ease.

→ Help article

Enhancements

Self record block: Add a personal touch to guidelines
Record video or audio messages directly in your content to make guidelines more interactive and approachable. Perfect for explaining complex topics, giving instructions, or simply adding a human element.
→ Learn more

Navigation upgrade: Sort and reorder categories & pages
Position pages above or between categories for greater flexibility in structuring your documents. Works across all guidelines and themes, helping teams organize content in the way audiences need.

Ecosystem: Apps and integrations

Webhooks expansion: More ways to automate with precision
Subscribe to 23 granular asset events, bundle bulk updates, and stay informed with proactive notifications, keeping your external systems perfectly in sync with Frontify.

→ Getting started

Desktop app: Regular updates for security and compatibility
Version 2.90 is now available, bringing the latest security updates and adjustments to supported operating systems.

→ Latest release notes: Here

Bug fix corner

• Protected assets in Finder are now grayed out, making it immediately clear which assets have an approved download request and which don’t.